Coral Hospitality has appointed SHELLY CARUTHERS as National Sales Manager, specializing in the Florida market, for the Sandpearl Resort, the first new beachfront resort on Clearwater Beach in over 25 years. The 253-room, eight-story luxury hotel is being constructed on 700 feet of Gulf of Mexico waterfront and is slated to open in summer 2007.

Caruthers, who has 12 years of experience in the hospitality industry, most recently served as access sales manager and senior catering sales manager at the Don CeSar Beach Resort on St. Petersburg Beach, Fla. Prior to that position, Caruthers served as catering sales manager at the Westin Suites in Tampa, Fla.

“The Sandpearl Resort, Coral Hospitality and JMC Communities are very excited to welcome Shelly Caruthers to the Sandpearl Resort team,” stated Stuart Arp, General Manager of the Sandpearl Resort. “Shelly’s experience in the luxury hotel market, combined with her 12 years rooted in the Tampa Bay area, make her the ideal leader for our sales effort in the Florida market.”

In her new position, Caruthers will develop client relationships for new business, and work referrals in order to generate revenue for the resort.
Caruthers and the current Sandpearl Resort team are in the pre-opening office located at 600 Cleveland Street in Clearwater until the resort opens.

The Sandpearl Resort, opening summer 2007, will be the first new beachfront resort in Clearwater Beach in over 25 years. Situated along a 700-foot expanse of pristine Gulf Coast beach, Sandpearl will feature 253 luxurious guest rooms, a lagoon-style beachfront pool with private cabanas, full-service spa, unique lifestyle enrichment programs, fine & casual dining, plus meeting & event space.

The Sandpearl Resort is being developed by JMC Communities (www.jmccommunities.com) of St. Petersburg, Fla., and is managed by Naples, Fla.-based Coral Hospitality (www.coralhospitality.com). Other project partners include the Hunter Hotel Group and Greenfield Partners.

Founded in 1978, JMC Communities is a Florida-based real estate development company specializing in premier waterfront residential properties that preserve and accentuate the state’s natural beauty and uniqueness. JMC Communities has developed nearly 4,000 waterfront condominium homes in Florida, including many highly successful developments in the Gulf Coast area.

Coral Hospitality is a full service management company with a diverse portfolio of resorts, hotels, condominiums, private golf and tennis clubs and community associations. Currently managing a collection of 35 properties throughout Florida and Georgia, Coral operates each with a core belief in providing thoughtful service in unique surroundings.