I am very pleased to announce the appointment of Cherrill Watson as our Director of Marketing effective mid February. Born in Wales, with qualifications from the London School of Economics and the University of London, Cherrill’s  initial positions were as a trainee journalist on The Times Business News, undertaking research for the BBC’s Twenty Four Hours  and then in the Group Intelligence Department of the Imperial Group in London researching and producing reports on growth markets for the company’s diversification. 

 A Fiji citizen , Cherrill has worked in  tourism since 1979 as the marketing director for the Regent of Fiji, Sheraton Fiji Resorts, Blue Lagoon Cruises and on a variety of marketing projects including the development of conference and incentive business and on a consultancy basis for inbound operators, airlines and small resorts.  In  l998 Cherrill was appointed as Director of Marketing for Four Seasons Resorts in Bali, responsible for sales, marketing, reservations and public relations for the award-winning Jimbaran Bay and the launch of the new Sayan resort in Ubud.

Her role with the Bureau will include the effective planning, budgeting and management of all marketing resources in all markets. Cherrill thrives on crisis management with hands-on experience in re-launching the Regent of Fiji  after cyclones and political upheavals as well as dealing with smog, health, social unrest and travel advisory  dramas in Indonesia.

Cherrill replaces Josefa Tuamoto who is joining the Blue Lagoon Cruises and will continue  the work of strengthening the close working relationship with industry partners  to return Fiji to the tourism star of the South Pacific.