LXR Luxury Resorts & Hotels Executive Vice President of Sales and Marketing Mark Komine announces the appointment of INES VRIELYNCK as area sales manager, responsible for furthering corporate and group sales among the four properties comprising the LXR South Florida Collection: the Miami Beach Resort & Spa in Miami Beach; Key Largo Grande Resort & Beach Club in Key Largo; and Casa Marina Resort & Beach Club and Reach Resort, both in Key West.

In this position, Vrielynck will assist with sales efforts in the local market of Dade, Broward and Palm Beach Counties, with a vertical market of International and Tour and Travel Group-related business.

Prior to joining LXR, she held the position of sales manager at the prestigious Ocean Reef Club, where she worked for over seven years.

“Ines has proven herself to be an effective leader in our industry,” says Komine. “We believe she will continue to excel in her new position and are pleased to have her as a member of our team.”

Situated on the Atlantic Ocean, the 424-room Miami Beach Resort & Spa offers a spectacular beachfront locale, a 3,000 square-foot Edouard de Paris health spa and salon, and 45,000 square feet of meeting and event space. Situated along the Gulf of Mexico, the picturesque Key Largo Grande Resort & Beach Club features extensive nature trails, a private white-sand beach, and is less than one hour from colorful Miami, Fla. Listed on the National Historic Register, the Casa Marina Resort & Beach Club offers 311 deluxe guest rooms, 12,000 square feet of meeting and event space, and is a short distance from the famed Duval Street. Located in Old Town Key West, the boutique-style, 150-room Reach Resort features gingerbread balconies, tin roof accents and Spanish walkways characteristic of historic Key West architecture.

LXR Luxury Resorts & Hotels is a portfolio of independent properties dedicated to creating an experience of luxury, a sense of ease and endless pleasure and are distinguished by a style and spirit that captures the unique qualities of their setting. LXR Luxury Resorts & Hotels are located throughout the United States and the Caribbean. The LXR collection also includes the renowned Golden Door Spa brand and its four spas in the U.S. For information and reservations, visit the Internet at www.LuxuryResorts.com or call (877) LXR-XOXO.