After representing the beautiful Beaches of South Walton, on the northeast shore of the Gulf of Mexico,  for more than 10 years, Pamela Watkins has been promoted to Director of Sales and Special Events for the Beaches of South Walton Tourist Development Council (TDC).  located on the northwest

“Pamela has played an instrumental role in the planning, implementing and executing key sales strategies for the TDC,” said Kriss Titus, TDC executive director. “Pamela enthusiastically and effectively positions Beaches of South Walton as a premier destination. She recently secured the state’s top meeting planner trade show, introducing hundreds of meeting planners from across the country to the benefits of holding meetings in Beaches of South Walton.”

As director of sales and special events, Pamela will continue to manage domestic sales as well as begin to target international markets in preparation for the opening of the Panama City-Bay County Airport. Pamela is a critical member of the team in forming alliances and identifying cooperative tourism opportunities to promote the region. She attends targeted tradeshows and participates in sales missions, increasing awareness of Beaches of South Walton and obtaining qualified RFP’s for lodging partners. She is actively in traditional and online marketing to niche audiences including weddings, reunions, meeting planners, travel agents and other travel professionals.

A resident of Walton County for more than 30 years, Watkins says she enjoys living along the world’s most beaches and promoting this area to leisure travelers and professionals around the country who are seeking new beach destinations.