Elegant Hotels Group, Barbados, welcomes SYLVIA SCHOLEY as the new Vice President of Sales, Marketing and E-Commerce. In her new role, Sylvia will direct Elegant Hotels Group’s worldwide marketing strategies and initiatives, growth in sales and all components of the e-commerce channel.

Sylvia brings over 15 years of international travel and hospitality management experience to the position. As the director of business development at The Drake Hotel, Sylvia led a record annual sales growth of 15% and a historic high of over $60 million in revenues. Prior to this achievement, she initiated distribution strategies with online partners resulting in $20 million incremental annual revenue for Hilton Hotels as the revenue regional director of the Caribbean and Central America. Sylvia has optimized online distribution strategies, developed automated sales performance tracking technology, successfully led a team to open seven hotel projects overseeing training in technology platforms, revenue management practices and marketing strategies.

Her years with Hilton International in London, Paris, Belfast, Caribbean and Central American regions, along with management experience at Chicago’s landmark Drake Hotel, make her uniquely qualified to grow Elegant Hotels Group’s worldwide market share. “We welcome Sylvia’s expertise and leadership skills in our organization,” says Howard Friedman, Elegant Hotels Group CEO. “We’re confident her efforts will push Elegant Hotels Group into the forefront of the luxury market.”

Sylvia completed Hilton’s General Management Fast Track Program in France and the United Kingdom, received her Master’s Degree in Business Administration from the Kellogg School of Management at Northwestern University, and completed her Bachelor of Science degree in Hospitality Management with a Marketing Major from the Hotelschool The Hague, The Netherlands. She is fluent in German and conversational in French. She is based in the Fort Lauderdale office.

ABOUT ELEGANT HOTELS GROUP
Elegant Hotels Group operates a portfolio five distinctive Caribbean beachfront hotels and resorts dotted on some of Barbados most stunning beach locations. The group includes Colony Club Hotel, The House, Tamarind Cove Hotel, Crystal Cove Hotel and Turtle Beach Resort, and although each vary in size, scope and amenities, the primary focus for all is exceptional service, overall guest satisfaction and upscale accommodations. Elegant Hotels Group also features acclaimed restaurant Daphne’s, which ranked among the top 10 “Most Popular” restaurants in the 2008 Best of Barbados Zagat Guide.