Sunset Resorts in Jamaica proudly announces the appointment of MICHELE OLIVIER as Senior Vice President of Sales, Marketing and Distribution.  In her new position, Olivier will oversee the areas of sales, marketing, public relations, revenue management and channel distribution for the company and its three properties, Sunset Beach Resort & Spa, Sunset Jamaica Grande Resort & Spa and Sunset at the Palms.

Michele Olivier has been promoting the most progressive and popular Caribbean destinations to worldwide markets for over a decade.  With an extensive background in the tourism business, Olivier brings across-the-board industry experience to Sunset Resorts. A resident of the Caribbean for 15 years, Olivier has strong ties to its community.  In addition to marketing branded and non-branded hotel chains, she has held chair positions with various tourism associations and worked with local governments promoting islands and regions with such pioneer initiatives as driving airlift, cooperative tour operator relations and island-wide sporting and music events.  

“A leader who is also a long-time Caribbean resident brings many advantages to the team, including a familiarity with local cultures to help create stronger bonds with staff,” said Sunset Resorts Managing Director Ian Kerr.  “Michele Olivier’s personal and professional ties to the Caribbean have well primed her to assist Sunset Resorts in its quest for hospitality excellence.”

Prior to joining Sunset Resorts, Olivier held the position of vice president of sales and marketing for Elegant Hotels Group (EHG), a brand of five diverse resort properties in Barbados. At EHG, Olivier was responsible for driving RevPar and market share through strategic contracting, creative marketing and public relations and overseeing a comprehensive sales team in the US and the UK. She also initiated new systems for the company’s overall US offices including reservations and operations.

As the Vice President of Sales, Marketing and Revenue for Coral Hotels & Resorts, Ms Olivier oversaw the brand’s four all-inclusive resorts in Dominican Republic. Based in Santo Domingo during her tenure, she was based at the company’s corporate offices and also influenced a variety of other DR-based tourism products including the Gary Player designed Guavaberry Golf and Country Club, International Vacation Club Timeshare and the creation and branding of inSense Spas. 

Before her successful stint at Coral Hotels Group, Ms Olivier served as Regional Director of Sales for the Caribbean for the IHG SunSpree properties in Aruba and Jamaica where she was noted for exceeding results in occupancy, revenue and customer service. She also led the marketing effort when Holiday Inn re-branded Aruba to a SunSpree Resort.  With the advent of marketing tourism products through the Internet, InterContinental Hotels Group recognized Ms. Olivier for e-commerce management and revenue growth in this sector with the 2004 Award for Creativity at its Global Conference.

Ms. Olivier holds a Masters degree in Hospitality and Tourism Marketing from Johnson & Wales University, with Cum Laude distinctions.  While completing her thesis, she began her career in the tourism trade as a travel agent, then moved into tour sales and charter operations.  She transitioned to the hotel industry as the General Manager of the Manchebo Beach Resort in Aruba, responsible for all operations and sales for this 70-room, 14-acre beachfront resort.  The property saw consecutive high occupancies during the next four years and received the Director’s Quality Award from Best Western.

About Sunset Resorts
With more than 1,200 guestrooms in three of Jamaica's leading resort areas, Sunset Resorts offers a range of all-inclusive vacation experiences for today's traveler. The company's flagship property, the recently renovated, playful 430-room Sunset Beach Resort & Spa, is located in Montego Bay and offers the ideal escape with a host of activities for singles, couples and families. (www.sunsetbeachresort.com). Known for its wide range of “fun in the sun” activities, the legendary 730-room Sunset Jamaica Grande Resort and Spa in Ocho Rios offers a sensational range of amenities (www.sunsetjamaicagrande.com). The 65-room Sunset at the Palms is located in Negril. This chic and intimate hideaway is perfect for discerning guests seeking the most blissful beach in Jamaica. Also rated one of the top 10 most romantic resorts and top 10 best all-inclusive resort in the Caribbean by TripAdvisor.com. (www.sunsetatthepalms.com). For more information, contact a preferred travel professional or call 1-800-234-1707, or visit www.sunsetresortsjamaica.com. Sunset Resorts - Always for everyone, Uniquely Jamaican.